BMull Consulting

I would like to start by thanking everyone for his or her referrals. We launched four new web sites since our January newsletter and have numerous projects in the works.
 
What happened to the February and March 2010 newsletter? I’m asking myself the same thing!
 
Not to worry, we have great tidbits of information for April including a new internet marketing article on e-mail signatures.  Thank you for reading and enjoy. Read more…

Business owners in Reading, Pennsylvania read and send e-mail every day. It’s a staple of modern day communication and it’s used to connect not only with the people we do business with, but also family. But did you know that you can use your everyday e-mail as a vehicle to promote your company or organization?

Smart marketers in Berks County are using e-mail signatures. It’s a simple and low cost way to market your business. An e-mail signature is a small paragraph of text placed at the end of outgoing e-mails. Read more…

“Content is King”  is a phrase often used in the web design world. It’s a fact that people visit business web sites because they want to access information. Content is information and thus the reason why proper content is so crucial to a successful business web site.

Our first suggestion is to update your web site on a regular basis. Search engines love new content. This is why many Internet marketers suggest creating a blog and posting articles of interest on a  regular basis.

So is a blog the all in one answer? Not by a long shot. Read more…

The Greater Reading Young Professionals event held their monthly Thursday networking event at the Courtyard Marriott in Wyomissing, PA. It was great to see many familiar faces and new members as well.

GRYP has grown tremendously in the past couple of years and it shows in both attendance and the effort members are putting forth to grow the organization. This particular event showcased the various committees that make up the Greater Reading Young Professionals. Each committee had an area where they explained what the committee does and how members can help. Read more…

Step one in Internet Marketing is to make sure your business is listed in search engine local business directories. Step two in Internet Marketing 101 is to make sure your website has proper “call to actions”. What is a call to action? It’s a graphic or line of text on your website that tells the viewer to do something. Below are a few common call to actions.

• Buy Now!
• Sign up for Our Newsletter
• Request More Information
• Contact Us Today

Call to actions are important because it prompts the user to do something. Take a look at your website. Does you home page direct the user? Do your product pages encourage someone to order or contact you for more information? Having the right call to actions can often make the difference between someone viewing your page and someone contacting you to do business. Read more…

The Goggle Works Center for Arts wants your feedback. Alan Shirk (Shirk Communications) recently wrote an article called “50 Ways to Help the Goggle Works”.

Goggle Works administration is looking for opinions on the top 5 ideas in the list of 50. Which ideas do you feel would work best for promoting and raising awareness of the Goggle Works? Feel free to post ideas in the comments box or email them to bryan@bmullconsulting.com.

50 Ways to Help the Goggle Works - Alan Shirk, Shirk Communications

1. Art Happy Hour. Perhaps with wine-tasting, dance music.

2. Install caboose on section of railroad tracks behind glass studio. Paint it bright colors (ala glassworks). Reading Technical society, which has a new museum in Hamburg, would probably help since it is great Read more…