“Content is King” is on the most often used sayings in website design. Why? Because it’s complete true. People visit your website because they want to see information on your business. Plus search engines love new content. One the best way to boost your search engine rankings is to regularly update the content on your website. This is why many internet marketers suggested creating a blog when business owners are looking to drive traffic to their website.
So is a blog the all in one answer? Not by a long shot. Read more…
The Greater Reading Young Professionals event held their monthly Thursday networking event at the Courtyard Marriott in Wyomissing, PA. It was great to see many familiar faces and new members as well.
GRYP has grown tremendously in the past couple of years and it shows in both attendence and the effort members are putting forth to grow the organization. This particular event showcased the various committes that make up the Greater Reading Young Professionals. Each committiee had an area where they explained what the committee does and how members can help. Read more…
Step one in Internet Marketing is to make sure your business is listed in search engine local business directories. Step two in Internet Marketing 101 is to make sure your website has proper “call to actions”. What is a call to action? It’s a graphic or line of text on your website that tells the viewer to do something. Below are a few common call to actions.
- Buy Now!
- Sign up for Our Newsletter
- Request More Information
- Contact Us Today
Call to actions are important because it prompts the user to do something. Take a look at your website. Does you home page direct the user? Do your product pages encourage someone to order or contact you for more information? Having the right call to actions can often make the difference between someone viewing your page and someone contacting you to do business. Read more…
The Goggle Works Center for Arts wants your feedback. Alan Shirk (Shirk Communications) recently wrote an article called “50 Ways to Help the Goggle Works”.
Goggle Works administration is looking for opinions on the top 5 ideas in the list of 50. Which ideas do you feel would work best for promoting and raising awareness of the Goggle Works? Feel free to post ideas in the comments box or email them to bryan@bmullconsulting.com.
50 Ways to Help the Goggle Works - Alan Shirk, Shirk Communications
1. Art Happy Hour. Perhaps with wine-tasting, dance music.
2. Install caboose on section of railroad tracks behind glass studio. Paint it bright colors (ala glassworks). Reading Technical society, which has a new museum in Hamburg, would probably help since it is great Read more…
This article is the first in a three part series of “do-it-yourself” internet marketing techniques that will help gain exposure to your business and increase the amount of traffic to your website. As the modern mix of marketing shifts from print to web, business owners know their websites need to be found in order to compete. Studies show that 78% of consumers search the internet before making a purchase offline. This means that 8 out of 10 people are using the internet to search for new products and services.
Step one for internet marketing is to get your business listed in the local directories of search engines. Most major search engines have business directories that are simliar to white pages in a phone book. As more people use search engines to find new product and services, local business listings become increasingly important because they provide a direct means of connecting your business to local buyers. Read more…
