BMull Consulting

What is nano video marketing? It’s a fancy term used in the Internet marketing world for using small videos to promote your company. Now that bandwidth is no longer an issue, businesses are using Internet based videos to market themselves online.

Small videos can show your customers (or potential customers) how to do something. For example, I am working with an online shelving retailer to create a “how to hang a shelf” video series explaining the basics of properly hanging a shelf in various applications. These videos will help educate customers and draw new customers looking for help hanging a shelf. In the past this could have been accomplished using photos and text, but why not show a video? If a picture is worth a thousand words, imagine the value of a video clip.

Another great use of online video is to show production capabilities. BMull Consulting is working with a steel company to produce several short videos showing their in-house production capabilities. These videos will be used on their website. Online capability videos have been around for years, but it’s yet another way that businesses are using video to enhance their online presence.

Video business cards are an increasingly popular form of online video marketing. These videos are 15-30 seconds in length and have a short dialogue featuring a spokesperson from the company. Video business cards are typically shot using a green screen to allow video editors to remove the background. The end result is an “interactive” business card. Here is a example video business card for BMull Consulting.

http://www.youtube.com/watch?v=vR4hhqE1lBs

If used properly, you can get a lot of mileage out of one video business card. One short video could be used on:

• Facebook & MySpace pages
• Embedded video on your website pages
• YouTube, Flickr, or Vimeo
• Email signatures – include a link to your video business card
• TV commercials

A great idea would be for the Reading Berks Chamber to create an online directory of video business cards for Reading Chamber members. Members could view videos of other members to get a feel for their company. Sure enough, I heard something similar is in the works.

Production costs for video business cards start at $695 with many features and upgrades available. Contact Bryan Mull today for more information or to schedule your video business card shoot at our studio in downtown Reading, PA.

By email at bryan@bmullconsulting.com or by phone at (800) 918-4828.