BMull Consulting

I would like to start by thanking everyone for his or her referrals. We launched four new web sites since our January newsletter and have numerous projects in the works.
 
What happened to the February and March 2010 newsletter? I’m asking myself the same thing!
 
Not to worry, we have great tidbits of information for April including a new internet marketing article on e-mail signatures.  Thank you for reading and enjoy. Read more…

Business owners in Reading, Pennsylvania read and send e-mail every day. It’s a staple of modern day communication and it’s used to connect not only with the people we do business with, but also family. But did you know that you can use your everyday e-mail as a vehicle to promote your company or organization?

Smart marketers in Berks County are using e-mail signatures. It’s a simple and low cost way to market your business. An e-mail signature is a small paragraph of text placed at the end of outgoing e-mails. Read more…

“Content is King”  is a phrase often used in the web design world. It’s a fact that people visit business web sites because they want to access information. Content is information and thus the reason why proper content is so crucial to a successful business web site.

Our first suggestion is to update your web site on a regular basis. Search engines love new content. This is why many Internet marketers suggest creating a blog and posting articles of interest on a  regular basis.

So is a blog the all in one answer? Not by a long shot. Read more…

The Greater Reading Young Professionals event held their monthly Thursday networking event at the Courtyard Marriott in Wyomissing, PA. It was great to see many familiar faces and new members as well.

GRYP has grown tremendously in the past couple of years and it shows in both attendance and the effort members are putting forth to grow the organization. This particular event showcased the various committees that make up the Greater Reading Young Professionals. Each committee had an area where they explained what the committee does and how members can help. Read more…

Step one in Internet Marketing is to make sure your business is listed in search engine local business directories. Step two in Internet Marketing 101 is to make sure your website has proper “call to actions”. What is a call to action? It’s a graphic or line of text on your website that tells the viewer to do something. Below are a few common call to actions.

• Buy Now!
• Sign up for Our Newsletter
• Request More Information
• Contact Us Today

Call to actions are important because it prompts the user to do something. Take a look at your website. Does you home page direct the user? Do your product pages encourage someone to order or contact you for more information? Having the right call to actions can often make the difference between someone viewing your page and someone contacting you to do business. Read more…

The Goggle Works Center for Arts wants your feedback. Alan Shirk (Shirk Communications) recently wrote an article called “50 Ways to Help the Goggle Works”.

Goggle Works administration is looking for opinions on the top 5 ideas in the list of 50. Which ideas do you feel would work best for promoting and raising awareness of the Goggle Works? Feel free to post ideas in the comments box or email them to bryan@bmullconsulting.com.

50 Ways to Help the Goggle Works - Alan Shirk, Shirk Communications

1. Art Happy Hour. Perhaps with wine-tasting, dance music.

2. Install caboose on section of railroad tracks behind glass studio. Paint it bright colors (ala glassworks). Reading Technical society, which has a new museum in Hamburg, would probably help since it is great Read more…

This article is the first in a three part series of “do-it-yourself” internet marketing techniques that will help gain exposure to your business and increase the amount of traffic to your website. As the modern mix of marketing shifts from print to web, business owners know their websites need to be found in order to compete. Studies show that 78% of consumers search the internet before making a purchase offline. This means that 8 out of 10 people are using the internet to search for new products and services.

Step one for internet marketing is to get your business listed in the local directories of search engines. Most major search engines have business directories that are similar to white pages in a phone book. As more people use search engines to find new product and services, local business listings become increasingly important because they provide a direct means of connecting your business to local buyers. Read more…

What is nano video marketing? It’s a fancy term used in the Internet marketing world for using small videos to promote your company. Now that bandwidth is no longer an issue, businesses are using Internet based videos to market themselves online.

Small videos can show your customers (or potential customers) how to do something. For example, I am working with an online shelving retailer to create a “how to hang a shelf” video series explaining the basics of properly Read more…

I am proud to announce that two Reading, PA based graphic designers were recently approved to produce a poster design for national music act Ween. The poster design was created by Tony and Allen Jackson of T-Bone and Aljaxx Illustration and Design. An example of the poster can be seen below. Read more…

It’s been exciting times in the world of BMull Consulting. This month I had the pleasure of launching two new websites. Plus I am very much looking forward to moving into my new office space at the Goggle Works.Things have been going very well.

The first website release for this month was for TLJ Sales. As a business to business consultant, their previous website did not have the right content and the company owners did not like design. Since the website was created over 5 years ago, TLJ Sales was ready for a  fresh layout and graphics. The new website has complete information on their services and has a list of current manufacturers and retailers that TLJ Sales works with on a regular basis. View the new website at http://www.tljsales.com Read more…