Smart Internet Marketing with E-mail Signatures

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Smart Internet Marketing with E-mail Signatures

April 20, 2010 By 1 Comment

Business owners in Reading, Pennsylvania read and send e-mail every day. It’s a staple of modern day communication and it’s used to connect not only with the people we do business with, but also family. But did you know that you can use your everyday e-mail as a vehicle to promote your company or organization?

Smart marketers in Berks County are using e-mail signatures. It’s a simple and low cost way to market your business. An e-mail signature is a small paragraph of text placed at the end of outgoing e-mails. Continue reading “Smart Internet Marketing with E-mail Signatures” »

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Basic Internet Marketing | Part 3

January 28, 2010 By Leave a Comment

“Content is King”  is a phrase often used in the web design world. It’s a fact that people visit business web sites because they want to access information. Content is information and thus the reason why proper content is so crucial to a successful business web site.

Our first suggestion is to update your web site on a regular basis. Search engines love new content. This is why many Internet marketers suggest creating a blog and posting articles of interest on a  regular basis.

So is a blog the all in one answer? Not by a long shot. Continue reading “Basic Internet Marketing | Part 3” »

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Basic Internet Marketing | Part 2

October 22, 2009 By Leave a Comment

Step one in Internet Marketing is to make sure your business is listed in search engine local business directories. Step two in Internet Marketing 101 is to make sure your website has proper “call to actions”. What is a call to action? It’s a graphic or line of text on your website that tells the viewer to do something. Below are a few common call to actions.

  • Buy Now!
  • Sign up for Our Newsletter
  • Request More Information
  • Contact Us Today

Call to actions are important because it prompts the user to do something. Take a look at your website. Does you home page direct the user? Do your product pages encourage someone to order or contact you for more information? Having the right call to actions can often make the difference between someone viewing your page and someone contacting you to do business. Continue reading “Basic Internet Marketing | Part 2” »

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Basic Internet Marketing | Part 1

August 22, 2009 By 5 Comments

This article is the first in a three part series of “do-it-yourself” internet marketing techniques that will help gain exposure to your business and increase the amount of traffic to your website. As the modern mix of marketing shifts from print to web, business owners know their websites need to be found in order to compete. Studies show that 78% of consumers search the internet before making a purchase offline. This means that 8 out of 10 people are using the internet to search for new products and services.

Step one for internet marketing is to get your business listed in the local directories of search engines. Most major search engines have business directories that are similar to white pages in a phone book. As more people use search engines to find new product and services, local business listings become increasingly important because they provide a direct means of connecting your business to local buyers. Continue reading “Basic Internet Marketing | Part 1” »

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