Business owners in Reading, Pennsylvania read and send e-mail every day. It’s a staple of modern day communication and it’s used to connect not only with the people we do business with, but also family. But did you know that you can use your everyday e-mail as a vehicle to promote your company or organization?
Smart marketers in Berks County are using e-mail signatures. It’s a simple and low cost way to market your business. An e-mail signature is a small paragraph of text placed at the end of outgoing e-mails. Read more…
“Content is King” is a phrase often used in the web design world. It’s a fact that people visit business web sites because they want to access information. Content is information and thus the reason why proper content is so crucial to a successful business web site.
Our first suggestion is to update your web site on a regular basis. Search engines love new content. This is why many Internet marketers suggest creating a blog and posting articles of interest on a regular basis.
So is a blog the all in one answer? Not by a long shot. Read more…
This article is the first in a three part series of “do-it-yourself” internet marketing techniques that will help gain exposure to your business and increase the amount of traffic to your website. As the modern mix of marketing shifts from print to web, business owners know their websites need to be found in order to compete. Studies show that 78% of consumers search the internet before making a purchase offline. This means that 8 out of 10 people are using the internet to search for new products and services.
Step one for internet marketing is to get your business listed in the local directories of search engines. Most major search engines have business directories that are similar to white pages in a phone book. As more people use search engines to find new product and services, local business listings become increasingly important because they provide a direct means of connecting your business to local buyers. Read more…
What is nano video marketing? It’s a fancy term used in the Internet marketing world for using small videos to promote your company. Now that bandwidth is no longer an issue, businesses are using Internet based videos to market themselves online.
Small videos can show your customers (or potential customers) how to do something. For example, I am working with an online shelving retailer to create a “how to hang a shelf” video series explaining the basics of properly Read more…
The services I provide through BMull Consulting are primarily focused on internet marketing and website design. More often than not, discussions about internet marketing lead into talks about traditional marketing efforts and how then can be better enhanced.
I live in the Reading Pennsylvania area and I work with local businesses. One of the first initiatives a new (or existing) business does when they want to ramp up marketing is join the Greater Reading Berks Chamber of Commerce. Joining the local chamber of commerce shows that you care about the status of your business and want to be part of the local business community.
Joining (or re-joining) the chamber comes with a few perks that a lot of local members often overlook. Here are my top ten ways to utilize your Greater Berks Chamber of Commerce membership benefits when joining.
1.) Free radio spot on WEEU
WEEU is offers free 15-second spots of radio advertising to new chamber members.
2.) Free print ad in Reading Eagle
Pennsylvania law requires new business owners to run at least one print ad in a business publication. Your free Reading Eagle ad counts as your first official print advertisement in a business publication. Plus it’s free. Why not use it? Read more…
