Basic Internet Marketing | Part 3

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Basic Internet Marketing | Part 3

January 28, 2010 By Leave a Comment

“Content is King”  is a phrase often used in the web design world. It’s a fact that people visit business web sites because they want to access information. Content is information and thus the reason why proper content is so crucial to a successful business web site.

Our first suggestion is to update your web site on a regular basis. Search engines love new content. This is why many Internet marketers suggest creating a blog and posting articles of interest on a  regular basis.

So is a blog the all in one answer? Not by a long shot. Continue reading “Basic Internet Marketing | Part 3” »

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Basic Internet Marketing | Part 2

October 22, 2009 By Leave a Comment

Step one in Internet Marketing is to make sure your business is listed in search engine local business directories. Step two in Internet Marketing 101 is to make sure your website has proper “call to actions”. What is a call to action? It’s a graphic or line of text on your website that tells the viewer to do something. Below are a few common call to actions.

  • Buy Now!
  • Sign up for Our Newsletter
  • Request More Information
  • Contact Us Today

Call to actions are important because it prompts the user to do something. Take a look at your website. Does you home page direct the user? Do your product pages encourage someone to order or contact you for more information? Having the right call to actions can often make the difference between someone viewing your page and someone contacting you to do business. Continue reading “Basic Internet Marketing | Part 2” »

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The Benefits of Using WordPress to Manage Web Site Updates

March 19, 2009 By Leave a Comment

In today’s world, it is important for any business to have a Web site. It is the best way for people to market their businesses and services because so many people are dependent on the Internet every day. Designing and maintaining the site is where many businesses fail. Unless you are a professional, most people do not know the first thing about web site design. This is why people need to understand the benefits of using content management system to manage web site updates. If you have never heard of WordPress, it is a platform usually used for blogging, but can be customized to help update Web sites easier.

Continue reading “The Benefits of Using WordPress to Manage Web Site Updates” »

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